Hands on commercial support for drinks brands and hospitality groups that is fully customisable and tailored to you. No risks. No long term commitment.
We're ready to launch into Out of Home, but where do we start?
Channel priorities, the right target accounts and a launch plan with real impact.
OOH sales development →Our sales team is busy, but the pipeline doesn't show it.
A review of your sales tools and pipeline, plus mentoring for the people using them.
OOH sales development →We need to know what's really happening in our category.
Category insight and market research from someone who has sold across it.
OOH sales development →Our drinks range keeps growing. Our margins don't.
A total drinks category range review, including EPOS sales analysis and a supply chain review.
Drinks range & menu →Our drinks menu needs a refresh that actually sells.
Menu analysis and full menu creation, with trend led drinks and seasonal serves.
Drinks range & menu →Standards vary from one site to the next.
Store visits, mystery shopper services and barista or bartender auditing.
Site & service audits →Our space and our kit aren't pulling their weight.
Retail space analysis, machinery assessments and store layout and design.
Site & service audits →Every service is "mix and match": take the whole engagement or just the parts you need, delivered virtually or in person.
Build a sales strategy that wins, and keeps, the right accounts.
Start: a defined project or ongoing support
Make every line on the drinks menu earn its place.
Start: a range review or a menu project
See your venues the way your customers do.
Start: a one off audit or a regular programme
Julian Hollis, Founder and Consultant.
I have over 15 years' experience in the drinks industry progressing from regional sales to Sales Director managing UK and Export teams. I know the challenges and what it takes to win across every sector within Out of Home and, more importantly, what not to do. Businesses I have worked for include illycaffe, Beyond the Bean, SHS Drinks, Minor Figures, Melitta and Matthew Algie, working with a mix of premium and mainstream brands along the way.
I've worked for and represented multi million global businesses as well as startup and challenger brands, across almost every sector in the drinks space. I've also sold a fair bit of coffee machinery.
If it's poured, brewed or served, I've probably sold it.
Yes. I've worked for and represented multi million global businesses as well as startup and challenger brands, so the support scales to where you are now.
No. Services are mix and match. Start with one piece of work and carry on only if it's useful.
Yes, Julian leads the work himself, so you deal directly with the person responsible for the brief.
Both. Support can be delivered virtually or in person, including store visits and on site audits. Confirm the location and travel requirements when you enquire.
Coffee, dairy alternatives, alcohol, RTDs, premium adult soft drinks, cocktail syrups and every coffee shop ingredient you can imagine, including matcha, chocolate, tea, syrups and chai. Coffee machinery too.
Every engagement is scoped and priced before work starts, so the cost and outputs are clear from the outset.